Crowdfunding 101: Getting Started | Social Ant | Digital Marketing
Crowdfunding, most simply defined, is an alternative source of funding for SMEs (small to medium enterprises) and local community projects. Instead of securing funding through traditional methods, such as bank loans, it allows SMEs to secure funding through private individuals (“the crowd”). This means that companies that would otherwise be unable to secure funding now can. Crowdfunding has become a powerful financing tool that is significantly altering the entrepreneurial ecosystem.